First there were images of Hindu Goddess Laxmi printed on bikini bottoms and now a California-based company has come under fire for promoting a range of shoes with the Lord Buddha’s images.

Times of India reports the Tibetan and the Buddhist community are outraged at the shoe company Icon Shoes who even dared to call the collections “Thangka of the Buddha”

Followers of Buddhism across the world have written to the company  to express their disgust  claiming the move to be insensitive. The company’s Facebook page has been flooded with protest notes.  They have also been asked not only to stop selling those products but manufacturing them as well.

Based out of Palm Desert, California, ICON was launched in 1999 by a Hollywood filmmaker and art collector.