In a short video called Aspirational, the actress and director Matthew Frost pull focus to this weird cultural trend that has replaced those archaic pen-to-paper autographs. Although posing for a photo alongside another person seems like it would be more of an interactive experience, Dunst and Frost suggest that it is just a shallow attempt to document this faux-interaction for social-network bragging purposes rather than connect human to human. If there is no social-networking evidence of that interaction, after all, what’s the point?

https://www.youtube.com/watch?v=rwDbOmPQNx0